ISBN: 978-1-4327-5691-8 Format: 5.5 x 8.5 paperback
SRP: $19.95
Genre: Business and economics/business communication

Veteran management and marketing consultant Franklin Cooper shares his thirty years of successful business expertise in this dynamic new guide to business knowledge, practices and fundamentals and the role each plays in achieving a strengthened and fiscally sound bottom line.

Denver, CO and Chicago, IL — Author and well known business consultant Franklin Cooper announced the release of The Bottom Line Handbook, published by Outskirts Press. This valuable new guide for businesses shows how the bottom line — the net profit or loss of a business- acts as only one of many indicators for the potential success or failure of a business and offers practical advice for adding value to a company through strengthening each of the other aspects of an organization.

Many business executives today have come to the conclusion that the traditional processes for creating and increasing value to their firms have reached a point of diminishing returns. They have moved away from improving quality, time-to-market and process improvement and have turned instead to buying back shares, uncoupling mergers, eliminating outmoded facilities and downsizing personnel as strategies to keep value from eroding.

Franklin Cooper points out that these actions may conserve current value, but they do not create new value by increasing business or revenue streams.

The Bottom Line Handbook analyzes the effect of business fundamentals on the bottom line. Cooper offers practical, chapter by chapter, implementation guides to help owners and managers initiate the changes needed in all parts of their organizations. Physical facilities, workforce, branding, marketing, customer service, technology, product development, employee attitude and ethics are all addressed from the viewpoint of adding value to the company.

Franklin Cooper serves as Chief Executive Officer of Cooper LLC Business Management Advisors at their corporate headquarters in Chicago, Illinois. He is the author of numerous business related articles including the seminal "Great Leaders Know How to Manage Change," which appeared in the 1998 Handbook of Business Strategy, Published by Faulkner & Gray, New York, New York.

The Bottom Line Handbook is available on-line paperback through Amazon and Barnes and Noble and at www.outskirtspress.com/bookstore for a maximum trade discount in quantities of ten or more.

About the Author:
Franklin Cooper's career spans thirty years in management and marking consulting work with Fortune 500 corporation and mid-sized companies as well as emerging growth businesses, not-for-profit organizations and government agencies.

For more information or to contact the author, visit www.outskirtspress.com/bookstore.

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