Chicago, Illinois - "Waiting on the Sidelines for the Financial Environment to Change is Not an Option" is a white paper that deals with the ability to make strategic moves now and not wait for things to change. Action is needed to embrace change and make effective marketing management decisions as a result. Two examples used in the white paper are the recent moves made by Kraft Foods in separating its snack and grocery business and the action by Google to acquire Motorola Mobility Holdings.

The second white paper "Embracing and Managing Change is Vital for Business Survival", discusses the requirements leaders need to be alert to and aware of their total business environment. It is a never-ending quest that provides plenty of on-the-job training for the executive officer and the leadership team no matter how many years of collective experience they bring to the company table. Leaders must realize that the very strategies that helped them achieve their present success now may impede their growth.

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COOPER LLC, headquartered in Chicago, Illinois, is a Business Management Advisory firm that works with business to business and high technology clients to help them move from ideas to reality. For the past three decades our brand has focused on business issues that drive growth, profitability and value. Our commitment to the future is to continue to focus on the highest level of customer commitment and client value creation.