This valuable new guide for business shows how the bottom line — the net profit or loss of a business - acts as only one of many indicators for the potential success or failure of a business and offers practical advice for adding value to a company through strengthening each of the other essential aspects of an organization.

Many businesses today have come to the conclusion that the traditional processes for creating and increasing value to their firms have reached a point of diminishing returns. They have moved away from improving quality, time-to-market and process improvement and have turned instead to buying back shares, uncoupling mergers, eliminating outmoded facilities and downsizing personnel as strategies to keep value from eroding.

Franklin Cooper points out that although these actions may conserve current value, they do not create new value by increasing business or revenue streams.

The Bottom Line Handbook analyzes the effect of business fundamentals on the bottom line. Cooper offers practical, chapter by chapter, implementation guides to help owners and managers initiate the changes needed in all parts of their organizations. Physical facilities, workforce, branding, marketing, customer service, technology, product development, employee attitude and ethics are all addressed from the view point of adding value to the company.

Table of Contents

(Avaliable in Paperback or Kindle book.)

"The book is very enlightening (as well as inspiring). It gives the reader a lot to internalize. It shows a passion for the subject matter and a significant amount of planning and preparation in crafting the work. It considers the audience by adding details that add to its credibility. It is nicely paced and very engaging. In addition the narrative voice is just great-very familiar and easy to follow. It is an excellent piece; one that should be well received by a wide audience."